Engineering earned attention

An attention agency

Smoke is a channel-agnostic communications agency that specialises in engineering earned attention for brands.

In an attention economy where relevance is everything, we approach earned and shared media with a blend of art and science.

We believe that for ideas to exceed their potential, they need to be driven by smart, culture-led strategy that infiltrates the space between traditional marketing channels.

Smoke is not your typical PR agency.
We deliver cultural cut through and earn trust for brands by engineering earned attention and activating in the most relevant and impactful ways.

Services

Communications

Designing narratives that are intelligent and persuasive, we create conversations that connect brands in naturally newsworthy, sharable and unmistakable ways. We deliver consumer and corporate communications strategy and execution, earned media-led brand activations, earned-led creative and everything in between.

Content

We create content that is insight-rich and audience-led, showing up in meaningful ways in the right channels and in the most impactful ways. Our content is for culture, by culture.

Creators

Partnerships with creator talent that are strategically sound and creatively geared to deliver outputs beyond potential. The best creator content gets audiences to take notice and engage, ultimately driving action and results.

Experiences

Events and experiences that are designed to travel further and work harder through sharable content and PR-able messaging hardwired into the core idea.